|Storyteller Michael Williams|
speaking at VisitScotland's
"Spirit of Scotland" event in
The project invites anyone with a story to share about their experience of anywhere in Scotland to share it with a photo and story on the project's new website. In particular, those in the tourism industry are encouraged to become "ambassadors" to promote the project. Although still in the "beta" stage, the project already has hundreds of partners. The project will go live next week.
Fiona Hyslop, Scotland's Cabinet-Secretary of Culture, Tourism and External Affairs helped launch the project, reminding us what a rich, story-filled place Scotland is and how powerful these stories are when shared around the world, bringing tourists and business to our shores as well as stimulating business abroad.
StoryCoach Michael Williams closed the night with an equally inspiring speech about the power of story to create community, sharing his experience of how story convinced him to move from Canada and make Scotland his home. Michael concluded, "The truth is that Scotland is a rich story-filled place. There’s hardly a place in this country that doesn’t invoke a story or has one ready to share with you, even the wild places. The Scottish people are proud of their villages, towns and cities, proud of their natural heritage, proud of their history. And they love to share stories. What a rich resource to tap and share with others."
Learn more about the "Spirit of Scotland" and how you can contribute by going to the VisitScotland web site.