C is for Characterization
When we tell a story, most of us adopt the role of Storyteller and hold on tight. When it comes time to reveal a character, we don't commit fully to that character. We try to tell and act at the same time. I believe this can weaken the story. In my coaching sessions, I've watched characters only partially emerge as the Storyteller tries to keep the story going, thus cheating the audience of an opportunity to experience the story fully through that character's perception and experience.
Obviously, it's not always practical to devote time equally to every character but be aware of which characters attract or repel you. I've worked with storytellers who when questioned why they didn't allow a particular character to emerge, admitted they didn't like the character, didn't understand the character, or didn't think the character was important. I believe that every character gives us the opportunity not only to deepen our appreciation and understanding of a story but also deepen our understanding of ourselves. Honor every character and your story will shine for it.
Extract from forthcoming ebook The ABCs of Storytelling: Tips, Techniques, and Reflections from a StoryCoach by Michael Williams, Ph.D.