How to Stand Out
It was a huge adventure. My first time in America. My first really long flight. My first bout of jet lag. My first supermarket that was bigger than any store I had ever seen, probably about 10x the size of a regular Irish supermarket.
We decided to play safe. A loaf of bread.
Finally after walking what felt like 2 miles, we found the bread aisle. I couldn’t believe it, rows and row of bread. I was used to the local shop where you could chose, between 3 brands. Here there seemed to be 3000 brands.
I didn’t know where to start. It was overwhelming. It was confusing. I couldn’t tell the difference between them.
All these years later, I’m reminded of that moment because I see how hard it is to stand out. No matter what your business, but especially if you’re a coach, it’s really hard to be chosen, to be that tasty loaf that someone prefers!
So what do you do to stand out? Well here are 5 solid ways to make your business the one that your ideal client chooses:
Know Your Client - figure out who you really want to serve.
Know What They Want - what they’d give an arm and a leg to ‘fix’ in their lives.
Know Your Offer - no, not coaching but the transformation that your coaching will give them.
Know Your Story - what gives you the credibility and gives them the confidence that you are the right person to work with.
Know How To Tell Your Story - so that your ideal client is attracted to YOU, fascinated by your story and ready to sign up!
If you get really clear on these 5 crucial steps - you will stand out. You will be successful, you will transform your business. Which of these 5 steps do you need to focus on this week? Share it here .
And if you would like to fast-track these steps and many more in order to build a coaching business that stands out, click here http://yourstoryisyoursuccess.com/cinderella
Copyright Lisa Bloom 2015
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Lisa Bloom, founder of Story Coach, supports organizations, entrepreneurs & coaches to use storytelling as a powerful approach to impact their clients and grow their business. She is a professional Storyteller & Speaker, accredited Coach, Author, Mentor and Leadership expert. Lisa is the author of the Amazon best-seller "Cinderella and the Coach-the Power of Storytelling for Coaching Success!" and the creator of the Business Story Mastery & Certified Story Coach Programs. She is delighted to offer you the FREE ebook "Using Stories to Get Great Clients" at http://www.story-coach.com