|Story Coach Michael Williams at IDEAS 2016|
(Lochaber Chamber of Commerce)
IDEAS 2016 is a week-long gathering of exceptional talks, workshops, competitions, discussion and networking opportunities. Ultimately, Lochaber Ideas Week is a catalyst to stimulate fresh initiatives and ventures, creating new connections and points of collaboration designed to enhance the area.
Thursday morning got underway with a talk on the importance of brand story and storytelling with Story Coach Michael Williams. "If you're not the telling your story," Williams asked the audience, "who is?" Stories, he argued are the most effective way of communicating your brand, its values and principles and your passion and the story you tell is your best way of connecting with your potential customer or client and creating a trusting relationship. "Business is about creating authentic relationships," Williams went on, "and stories do that so well." He engaged the audience in a quick 5-step exercise to create a brand story outline upon which to build a brand-story strategy. Based in Forres, Scotland, Williams travels throughout Scotland, the UK, Europe and Canada helping solo entrepreneurs, businesses, and non-profit organisations tell authentic stories about their products and services that earn them loyal and trusting clientele. "I love my work," says Williams, "helping people who might not otherwise feel confident enough to share their story. I believe in the transformative power of story to change the world and I enjoy helping my clients find their voice and the right story that enables them to showcase their business and service to a wider audience."
For more information on how story coaching can help you and your business tell a story that attracts customers and clients, contact Michael Williams through www.michaelwilliamsstorycoaching.com.