"Become aware what is in you. Announce it, pronounce it, produce it and give birth to it." - Meister Eckhart

04 August 2017

5 Keys to Unlocking Your Story

Ever wonder why some businesses succeed where others fail? or why your own business isn't taking off the way you'd hoped. You've got a great service or product but you're not attracting the sort of clients you imagined working with? The problem might be your lack of a compelling story.

One of the most important things I've learned from my work with business entrepreneurs, creatives, and artists is that the successful ones are ones with great stories. In fact, your story is probably the most valuable asset you have. Yet too many business focus more on telling people how great their services or products are.

Having a great service or product is pretty much a given. But if you want people to really trust you and be willing to build a relationship with you, they need to know your story. That's why your website's "About Me" or bio page is probably the most clicked-on page -- people want to know who they're dealing with and why they should trust you. Your story can begin to build that relationship.

I'm offering a 5-week course over at my Academy of Storytelling (http://academy-of-storytelling.teachable.com) entitled "5 Keys to Unlocking Your Story". In it, I offer 5 "keys" to helping you discover, shape, and tell your story -- a story which not only tells people who you are but shares your passion for what you do, your values and principles, and demonstrates that you understand your potential clients and are confident you can help them.

I'm offering this course for only $79. It's a self-paced course. You'll receive the first lesson soon after you enrol and a new lesson each week. You can take as long as you want to complete it as the material is always available to you once you're joined the Academy and enrolled on the course. Each lesson has an audio introduction, content, and downloadable exercises to help you create, shape, and tell your compelling story.

There's even a money-back guarantee.

Go to the Academy of Storytelling now and enrol as a student for free. You only pay for the courses you enrol on. Once enrolled you can also join our Facebook "Common Room" where you can meet other students and share your experiences. And you can always contact me to discuss your work.

Invest in your business today by signing up for the "5 Keys to Unlocking Your Story" and discover the treasure of your story. Take the first step toward attracting the sort of clients you want to work with. Start building relationships with your story and watch your business go from strength to strength as you become a storytelling entrepreneur.

Sign up today for only $79 at the Academy of Storytelling.

27 January 2017

Could I Be A Storyteller?

Michael Williams, host of The Teller and the Tale
As the host and producer of the Teller and the Tale, my weekly, half-hour storytelling radio programme on Blues and Roots Radio (www.bluesandrootsradio.com), I’ve had the privilege of getting to know a lot of storytellers. In fact, over the past four years I’ve interviewed nearly seventy tellers from Scotland, Canada, the United States, Denmark, India and other places. And if you’re a listener to the show, you’ll know that I’m fascinated by a storyteller’s upbringing and, in particular, whether or not they had a “special start” in life. Did they grow up in a “storytelling” family where parents and grandparents told lots of stories? Were they encouraged to read at an early age or given special help to become articulate? Did their parents encourage them to perform in front of others? I ask these questions because many people I meet believe that these are the pre-conditions to becoming a professional or even a non-professional storyteller.


What I’ve discovered through my interviews, however, is that there are no particular “pre-conditions” to becoming a storyteller. The majority of storytellers I’ve interviewed report that they didn’t have “storytelling” parents or grandparents, although many remember at least one parent or grandparent who enjoyed sharing day-to-day experiences of work and family. Most storytellers don’t recall being encouraged to read or write or speak out any more or less than other children. In fact, many older tellers remind me that they grew up in an era when children “were better seen and not heard.”
What about school? Again, most storytellers don’t recall a particular momentous occasion that hurled them toward a storyteller’s life, but they often do praise a particular teacher—usually an English teacher—who told stories, encouraged creativity, and regularly praised a student’s imagination and creative efforts.

What I find interesting, though, is how many storytellers reveal that they were shy as adolescents and not particularly outspoken at all. They did not identify themselves as natural extroverts or performers. Yet, they do report having a very active inner life. Many have told me that journaling or keeping a diary or writing poetry was a way of expressing themselves as adolescents. Very often, it’s not until they are in their 20s or 30s that they acknowledge that they had an unique voice that longs to speak and be heard.

And if there is one particular event that unites these voices, it is the experience of hearing a storyteller for the first time. Expressions such as “I want to do that” or “I could do that” are typical responses upon hearing a storyteller for the first time.

Many storytellers take the first step by enrolling on a half-day or full-day workshop. I was well into my 40s when I began what amounted to a seven-year “apprenticeship” through workshops and courses at the Scottish Storytelling Centre in Edinburgh. My initial reasons were to augment my professional development as a teacher so I could offer storytelling to a wide range of pupils, but soon I was beginning to see other possibilities. Similarly, many storytellers tell me that they too undertook storytelling as a complement to their work as teachers, therapists, social workers, mental health and community workers, librarians, actors, and, of course, as parents and grandparents. And while the art of storytelling is a useful addition to these roles, once bitten by the storytelling bug, as I was, many go on to explore the world of professional or public storytelling.

Of course, I have to qualify the word “professional”. By it, I mean those tellers who tell in situations for which they are paid. Like any professional artist, storytelling can be developed as a sophisticated and entertaining art form. Some tellers develop their art to work in therapeutic or even business settings. But earning an income from storytelling does not define a storyteller.

In a larger sense, we are all storytellers. To be human is to have a story, or more accurately, stories to tell. And there are many different ways of telling or sharing our stories. We can tell to our children, our partners, our communities, to strangers and friends. We can write our stories, we can dance them, sing them, draw, paint, and photograph them. There is no one way to tell our stories and no one way to become a storyteller. Every voice, like every life journey, is unique. And yet, the stories we tell, though differing in the details, link us together through the experience of our common humanity.

Over the past four years as a radio host, I’ve discovered dozens of wonderful storytellers and had the privilege of hearing their stories. And I’ve come to the conclusion that no matter where they come from, storytellers are like you and me, no more special, no better, no worse. They are just like us – people with a story to tell. And if there’s one message they all pass on is that everyone should have a chance to share their story.

So, could you be a storyteller? Of course you could. Today, storytelling is enjoying a renaissance. Storytelling workshops and courses abound both online and in venues everywhere. Most towns and cities have storytelling clubs or guilds which welcome newcomers. They’re a great way to making new friends and feeling part of a vibrant community. Start by doing an online search for “storytelling groups” or check your “What’s On” section of your local paper. Why not make this year the year you started sharing your stories and learning new ones. After all, if you don’t tell your story, who will?

© Michael Williams 2017



10 January 2017

SISF Ghost Story Competition: A Winter Visitor by Joel Pierce

Storyteller Michael Williams tells the story of "A Winter Visitor", written by Joel Pierce for the "Ghostly Tales" competition, part of the Scottish International Storytelling Festival. The performance was held at the National Library of Scotland on 31 October 2016.

Testimonials

"We have received only very positive reports of your workshop, and must thank you for being so flexible and responsive both before and in the course of implementing the workshop. It has been lovely to work with you. . . . We are hopeful this project will give rise to future storytelling endeavours, and would be very happy to work with you again if the opportunity arises!" Muireann Crowley, At Home in Scotland, University of Edinburgh, May 2014 ("Storytelling, Research and Public Engagement" workshop)

Michael Williams is a a storyteller of compelling skill. He is also a fine human being who engages in all situations and draws people into the warmth of communication and shared experience." Donald Smith, Director, Scottish Storytelling Centre, Edinburgh Scotland

"Michael's understanding of storytelling within a leadership and business context has helped us provide a great service in helping leaders determine their personal and organisational destiny and legacy. Working with Michael is inspiring and fun; and pulls you to be fully engaged from start to finish." Norton Bertram-Smith, Managing Director and Leadership Consultant for On Purpose.

Kamink: the little boy who grew into a giant of a man

Blues and Roots Radio

Blues and Roots Radio
Check out my weekly storytelling radio show, The Teller and the Tale on bluesandrootsradio.com.

Creative Scotland

Creative Scotland
I'm grateful to Creative Scotland for its support.