"Become aware what is in you. Announce it, pronounce it, produce it and give birth to it." - Meister Eckhart

19 May 2015

How To Stand Out -- good advice from story coach Lisa Bloom

I first met Lisa back in 2009 when I was on a storytelling tour of the Holy Land. Lisa's a great storyteller herself and a wonderfully supportive coach who has helped many people--including myself--to use their stories to build their business and attract the sort of clients you know you can help. Here, she reminds us of the importance of standing out from the crowd. Want to make a difference? Follow Lisa's 5 important keys.

How to Stand Out 

It was a huge adventure. My first time in America. My first really long flight. My first bout of jet lag. My first supermarket that was bigger than any store I had ever seen, probably about 10x the size of a regular Irish supermarket. 

We decided to play safe. A loaf of bread. 

Finally after walking what felt like 2 miles, we found the bread aisle. I couldn’t believe it, rows and row of bread. I was used to the local shop where you could chose, between 3 brands. Here there seemed to be 3000 brands. 

I didn’t know where to start. It was overwhelming. It was confusing. I couldn’t tell the difference between them. 

All these years later, I’m reminded of that moment because I see how hard it is to stand out. No matter what your business, but especially if you’re a coach, it’s really hard to be chosen, to be that tasty loaf that someone prefers! 

So what do you do to stand out? Well here are 5 solid ways to make your business the one that your ideal client chooses: 

Know Your Client - figure out who you really want to serve. 

Know What They Want - what they’d give an arm and a leg to ‘fix’ in their lives. 

Know Your Offer - no, not coaching but the transformation that your coaching will give them. 

Know Your Story - what gives you the credibility and gives them the confidence that you are the right person to work with. 

Know How To Tell Your Story - so that your ideal client is attracted to YOU, fascinated by your story and ready to sign up! 

If you get really clear on these 5 crucial steps - you will stand out. You will be successful, you will transform your business. Which of these 5 steps do you need to focus on this week? Share it here .

And if you would like to fast-track these steps and many more in order to build a coaching business that stands out, click here http://yourstoryisyoursuccess.com/cinderella 

Copyright Lisa Bloom 2015

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: 

Lisa Bloom, founder of Story Coach, supports organizations, entrepreneurs & coaches to use storytelling as a powerful approach to impact their clients and grow their business. She is a professional Storyteller & Speaker, accredited Coach, Author, Mentor and Leadership expert. Lisa is the author of the Amazon best-seller "Cinderella and the Coach-the Power of Storytelling for Coaching Success!" and the creator of the Business Story Mastery & Certified Story Coach Programs. She is delighted to offer you the FREE ebook "Using Stories to Get Great Clients" at http://www.story-coach.com

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"We have received only very positive reports of your workshop, and must thank you for being so flexible and responsive both before and in the course of implementing the workshop. It has been lovely to work with you. . . . We are hopeful this project will give rise to future storytelling endeavours, and would be very happy to work with you again if the opportunity arises!" Muireann Crowley, At Home in Scotland, University of Edinburgh, May 2014 ("Storytelling, Research and Public Engagement" workshop)

Michael Williams is a a storyteller of compelling skill. He is also a fine human being who engages in all situations and draws people into the warmth of communication and shared experience." Donald Smith, Director, Scottish Storytelling Centre, Edinburgh Scotland

"Michael's understanding of storytelling within a leadership and business context has helped us provide a great service in helping leaders determine their personal and organisational destiny and legacy. Working with Michael is inspiring and fun; and pulls you to be fully engaged from start to finish." Norton Bertram-Smith, Managing Director and Leadership Consultant for On Purpose.

Kamink: the little boy who grew into a giant of a man

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