"Become aware what is in you. Announce it, pronounce it, produce it and give birth to it." - Meister Eckhart

18 November 2016

IDEAS 2016 - Telling Your Brand Story

Story Coach Michael Williams at IDEAS 2016
(Lochaber Chamber of Commerce)
IDEAS 2016 celebrates business, education and community throughout Lochaber and is sponsored by the Lochaber Chamber of Commerce in association with West Highland College UHI, the Oban Times, powered by No Fuss Events, and hosted by the Moorings Hotel in Banavie, Scotland.

IDEAS 2016 is a week-long gathering of exceptional talks, workshops, competitions, discussion and networking opportunities. Ultimately, Lochaber Ideas Week is a catalyst to stimulate fresh initiatives and ventures, creating new connections and points of collaboration designed to enhance the area. 

Thursday morning got underway with a talk on the importance of brand story and storytelling with Story Coach Michael Williams. "If you're not the telling your story," Williams asked the audience, "who is?" Stories, he argued are the most effective way of communicating your brand, its values and principles and your passion and the story you tell is your best way of connecting with your potential customer or client and creating a trusting relationship. "Business is about creating authentic relationships," Williams went on, "and stories do that so well." He engaged the audience in a quick 5-step exercise to create a brand story outline upon which to build a brand-story strategy. Based in Forres, Scotland, Williams travels throughout Scotland, the UK, Europe and Canada helping solo entrepreneurs, businesses, and non-profit organisations tell authentic stories about their products and services that earn them loyal and trusting clientele. "I love my work," says Williams, "helping people who might not otherwise feel confident enough to share their story. I believe in the transformative power of story to change the world and I enjoy helping my clients find their voice and the right story that enables them to showcase their business and service to a wider audience."

For more information on how story coaching can help you and your business tell a story that attracts customers and clients, contact Michael Williams through www.michaelwilliamsstorycoaching.com.


"We have received only very positive reports of your workshop, and must thank you for being so flexible and responsive both before and in the course of implementing the workshop. It has been lovely to work with you. . . . We are hopeful this project will give rise to future storytelling endeavours, and would be very happy to work with you again if the opportunity arises!" Muireann Crowley, At Home in Scotland, University of Edinburgh, May 2014 ("Storytelling, Research and Public Engagement" workshop)

Michael Williams is a a storyteller of compelling skill. He is also a fine human being who engages in all situations and draws people into the warmth of communication and shared experience." Donald Smith, Director, Scottish Storytelling Centre, Edinburgh Scotland

"Michael's understanding of storytelling within a leadership and business context has helped us provide a great service in helping leaders determine their personal and organisational destiny and legacy. Working with Michael is inspiring and fun; and pulls you to be fully engaged from start to finish." Norton Bertram-Smith, Managing Director and Leadership Consultant for On Purpose.

Kamink: the little boy who grew into a giant of a man

Blues and Roots Radio

Blues and Roots Radio
Check out my weekly storytelling radio show, The Teller and the Tale on bluesandrootsradio.com.

Creative Scotland

Creative Scotland
I'm grateful to Creative Scotland for its support.