"Become aware what is in you. Announce it, pronounce it, produce it and give birth to it." - Meister Eckhart

04 August 2017

5 Keys to Unlocking Your Story

Ever wonder why some businesses succeed where others fail? or why your own business isn't taking off the way you'd hoped. You've got a great service or product but you're not attracting the sort of clients you imagined working with? The problem might be your lack of a compelling story.

One of the most important things I've learned from my work with business entrepreneurs, creatives, and artists is that the successful ones are ones with great stories. In fact, your story is probably the most valuable asset you have. Yet too many business focus more on telling people how great their services or products are.

Having a great service or product is pretty much a given. But if you want people to really trust you and be willing to build a relationship with you, they need to know your story. That's why your website's "About Me" or bio page is probably the most clicked-on page -- people want to know who they're dealing with and why they should trust you. Your story can begin to build that relationship.

I'm offering a 5-week course over at my Academy of Storytelling (http://academy-of-storytelling.teachable.com) entitled "5 Keys to Unlocking Your Story". In it, I offer 5 "keys" to helping you discover, shape, and tell your story -- a story which not only tells people who you are but shares your passion for what you do, your values and principles, and demonstrates that you understand your potential clients and are confident you can help them.

I'm offering this course for only $79. It's a self-paced course. You'll receive the first lesson soon after you enrol and a new lesson each week. You can take as long as you want to complete it as the material is always available to you once you're joined the Academy and enrolled on the course. Each lesson has an audio introduction, content, and downloadable exercises to help you create, shape, and tell your compelling story.

There's even a money-back guarantee.

Go to the Academy of Storytelling now and enrol as a student for free. You only pay for the courses you enrol on. Once enrolled you can also join our Facebook "Common Room" where you can meet other students and share your experiences. And you can always contact me to discuss your work.

Invest in your business today by signing up for the "5 Keys to Unlocking Your Story" and discover the treasure of your story. Take the first step toward attracting the sort of clients you want to work with. Start building relationships with your story and watch your business go from strength to strength as you become a storytelling entrepreneur.

Sign up today for only $79 at the Academy of Storytelling.


"We have received only very positive reports of your workshop, and must thank you for being so flexible and responsive both before and in the course of implementing the workshop. It has been lovely to work with you. . . . We are hopeful this project will give rise to future storytelling endeavours, and would be very happy to work with you again if the opportunity arises!" Muireann Crowley, At Home in Scotland, University of Edinburgh, May 2014 ("Storytelling, Research and Public Engagement" workshop)

Michael Williams is a a storyteller of compelling skill. He is also a fine human being who engages in all situations and draws people into the warmth of communication and shared experience." Donald Smith, Director, Scottish Storytelling Centre, Edinburgh Scotland

"Michael's understanding of storytelling within a leadership and business context has helped us provide a great service in helping leaders determine their personal and organisational destiny and legacy. Working with Michael is inspiring and fun; and pulls you to be fully engaged from start to finish." Norton Bertram-Smith, Managing Director and Leadership Consultant for On Purpose.

Kamink: the little boy who grew into a giant of a man

Blues and Roots Radio

Blues and Roots Radio
Check out my weekly storytelling radio show, The Teller and the Tale on bluesandrootsradio.com.

Creative Scotland

Creative Scotland
I'm grateful to Creative Scotland for its support.